Creative! The raison d'etere of our existence. After all the research, planning, media exercises are done,the proof of the pudding is in our creative work that the prospect sees, hears, feels, tastes or even smells.

To achieve the best, we have a tough internal test for our own creative work.

Is it relevant? Is it in sync with the client's marketing efforts? Is it convincing? Is it memorable? Will it grab attention amidst all the clutter? Is it new? Is it fresh? Is it grounded in tried and tested methodology? Does it pack more punch than anything created till now?